Loni
Tales
Loni Tales began with a quiet, homesick craving. Far from home, searching for the taste of thecha, one simple question sparked everything: why are our bold Indian flavours limited to traditional formats?
We grew up in kitchens where food had personality. Where butter wasn’t just spread, it was a generous swipe on parathas. A melting spoon over dal. A comforting layer on toast during slow Sunday mornings.
But when we looked at the butter aisle, it felt… flat. So we decided to change that.
Founded by two sisters who grew up surrounded by deeply flavourful food memories, Loni Tales was created to reimagine an everyday staple through an Indian lens, nostalgic yet modern, comforting yet exciting.
What began as curiosity turned into a simple mission:
Make butter exciting again, the Indian way.
Rahi, a food scientist, sparked the idea for Loni Tales during a homesick moment while pursuing her master’s degree in Australia. Craving the bold comfort of Indian flavours like thecha, she began questioning why such flavours were limited to traditional formats.
That curiosity evolved into a clear opportunity: reimagine beloved Indian flavours as flavoured butters that could transform everyday meals.
Rahi brings research-driven thinking, intentional product development, and multiple rounds of flavour refinement to ensure each butter is authentic, balanced, and true to its name. Her focus remains on clean ingredients, no preservatives, and delivering flavour without compromise.
Detail-obsessed and instinct-driven. She ensures every jar feels balanced, honest, and exactly right before it reaches you.
Disha co-founded Loni Tales with the belief that the Indian dairy space was ready for bold change. Having grown up around deeply flavourful Indian food, she saw a clear gap in the market for butter that reflected the Indian palate.
She leads with curiosity, intention, and instinct, constantly pushing for flavours that feel nostalgic yet modern. She is focused on building a brand that is playful, flavour-forward, and rooted in quality.
Always chasing bold flavour combinations and pushing boundaries. If it feels unexpected but still comforting, she’s behind it.
Each butter tells a story:
Every jar is designed to spark joy, warmth, and a little curiosity. Comfort and surprise — in the same bite.
Find Your Flavour
For people who love experimenting in the kitchen. From quick breakfasts to comforting dinners, our butters add bold flavour to everyday meals — toast, parathas, noodles, dal, and everything in between.
For kitchens that care about flavour and quality. Our small-batch butters bring depth and character to dishes, helping chefs elevate simple ingredients with something distinctive.
For those who enjoy discovering something new. Whether you're hosting, sharing with friends, or looking for a thoughtful gourmet gift, Loni Tales adds a little surprise to the table.
Take our quick Butter Personality Quiz and discover which Loni Tales flavour matches your vibe.
Answer 5 questions. Don't overthink it.
Your fridge already knows the truth.
